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The Louis Vuitton 2024 Pre-Fall event was a spectacular fusion of past and present, held in the architecturally magnificent Long Museum in Shanghai. The venue, known for its eclectic art collections, provided a perfect canvas for the unveiling of the new collection, which is a blend of tradition and forward-thinking design.

The event was attended by a stellar lineup of international celebrities and fashion influencers, adding a touch of starstudded allure to the proceedings. Among the notable guests were acclaimed French-Algerian actor Tahar Rahim, beloved Chinese actors Liu Yifei and Zhu Yilong, Korean pop culture icons Hoyeon, TaeYeon, and Hyein from NewJeans, and the multi-talented Jackson Wang, formerly of GOT7.

As we anticipate the worldwide launch on May 17th, the Pre-Fall 2024 collection is already creating a buzz with its preorder exclusive pieces. It’s clear that Louis Vuitton continues to set the bar high, offering a glimpse into the future of fashion with every new collection.

The women’s collection is a fresh-spirited elegance that captures the essence of the brand’s iconic style while infusing it with a modern twist. The pieces are a celebration of individuality and freedom, characterized by bold prints, intricate textures, and a palette that ranges from timeless neutrals to exuberant hues. For the men’s collection, Pharrell Williams brings his unique vision to the table, paying tribute to the seafaring universe and Louis Vuitton’s celebrated spirit of travel. The result is a series of signature creations that carry a maritime allure, complete with nautical motifs and a relaxed yet refined aesthetic

Digital Media Specialist: Ahmet Ertuğrul Efe Yontan

Project Manager: Mert Yontan

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